by Clay Larsen

Hip hop is more than just a form of music, hip hop is a culture. Hip hop incorporates clothing, jewellery and of course music. If you have ever wondered what the term hip hop clothing means, and how hip hop clothing came into existence then read on. First things first, hip hop clothing cannot be attributed to a single manufacturer, or designer. If anything, people and not designers or major design houses have made the largest contribution to hip hop clothing.

Hip hop clothing has been influenced by amazingly eclectic sources. The origin of hip hop clothing dates back to the late 70s and early 80s, when manufacturers like Adidas, Nike and Le Coq Sportif started offering clothing that was visibly more ‘urban’ in nature. When Run DMC and LL Cool J started sporting brightly coloured tracksuits, sheep skins and leather bomber jackets, clothing companies followed suit and started offering their version of hip hop clothing, which were an instant success. In addition to clothing, accessories like custom jackets, bucket hats and name belts also became must haves in the 70s and 80s.

Hip hop clothing truly came of age in the late 80s and 90s. The rise of Black Nationalism and the increasing popularity of rap music meant that fashion houses started concentrating on offering clothing that was influenced not just by rap music, but was also influenced by African culture. It was in the late 80s and early 90s that baggy pants, plaid shirts and jackets became popular. It was also during this period that fashion houses like Chanel and designers like Isaac Mizrahi first offered fashion wear influenced by hip hop clothing.

The hip hop clothing we know today is heavily influenced by clothing from the late and mid 90s. One of the biggest influences on hip hop clothing was from ‘gangsta’ rap. Back then rappers were inventing their own style of clothing and like always the masses were following their idols (not to mention the fashion houses). It was during this period the now popular fashion of wearing prison denims and low waist jeans with belts became popular. In addition, the rapping elite chose to bring age old gangster clothing like double breasted suits, and bowler hats back into fashion. It was only a matter of time before brands like FUBU, Nike and Ecko started offering ‘Gangsta clothing’.

However, the true icon of hip hop clothing is Sean “Diddy” Combs, Combs is responsible for bringing flashy PVC aviator inspired suits and platinum jewellery to hip hop clothing. In fact, Comb’s clothing line ‘Sean John’ is popular with people all over the US. Interestingly, when rapper Snoop Doggy Dog wore a Tommy Hilfiger sweatshirt on a popular television show, every single sweatshirt similar to the one Snoop Doggy Dog wore was sold out by the end of the next day; such is the influence that popular rap artists have on hip hop clothing. In addition, rappers like Jay Z have also contributed to an offshoot of hip hop culture called Bling culture. Hip hop clothing today is also influenced by Bling culture.

Hip hop clothing has extensively used denim in jeans, footwear and accessories. An exclusive denim clothing brand is Evisu. Evisu is a Japanese brand offering t-shirts, sweatshirts, jackets, shoes, and accessories in addition to jeans. Evisu uses premium quality Selvage denim for all its clothing and also guarantees that all its denim is made on 29 inch wide vintage looms. Today Evisu jeans have become synonymous with quality and exclusivity, and some of Evisu’s jeans still have their stylized seagull symbol hand painted. In fact, Evisu jeans are perhaps one of the few denims available that are crafted from Selvage denim. Today, a pair of Evisu jeans can go for upwards of 0 making Evisu jeans coveted and exclusive. Visit www.786-street-clothing.com for deals on Evisu jeans.

Resource Box

www.786-street-clothing.com is one of the few clothing websites on the internet specializing in Urban and Hip hop clothing. A majority of the clothing mentioned in this article is available on 786-street-clothing.com.

Hocus Pocus 1st Vidéo feat the procussions. Directed by Arthur King. www.myspace.com/hocuspocushiphop
Video Rating: 4 / 5

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